Last week we launched our first ever pop-up shop within the lovely Oasis store in Oxford Circus. We’ve given it our all to provide a space worthy of our fabulous customers, and we are very pleased with the results!
We’ve transformed our online emporium into a cave of curiosities where you will find a whole bunch of products – old and new – to spoil yourself and others with this season. The pop-up is jam-packed with quirky items, Christmassy gifts and delightfully unique decorations for your home.
We are thrilled at the response we’ve had from press and public alike, and are totally in love with having a physical space we can really make our own.
On the night before the launch the team dragged boxes, heaved shelves, hung lighting and wrestled with baubles into the small hours with only each other and coffee cups for company. The result is a truly gorgeous display showing off all our favorite trinkets and treats amid Oasis’ wonderful winter clothing collection.
The press launch breakfast was a great success. We’d like to say a huge thank you to all who came, and to the customers who stopped by on the opening day to be the first to explore the shelves.
We asked Sophie Fairbairn, our PR and Marketing chief, to summarise her experience supervising the pop-up over the weekend.
“Walking into the Oasis store just off Oxford Street, the first thing you see is the fabulous RSG Fairground lights hanging proudly above the pop-up with glorious gold glitter baubles twinkling in the lights. Immediately it feels like Christmas!”
Quirky pick-me-up gifts have always been her Christmas shopping staple. “The hard work has been done for you and you’re left to browse a fantastic range of gifts where you’re able to find something for everyone”, Sophie says. “Jane and Lucy have curated a great capsule collection for the pop-up which features our most loved gifts which are on display and available to purchase right in the centre of London.
It’s also been a great opportunity for us to meet our customers face to face! As an online company, we are often chatting on the phone, but rarely get to see our customers in person – so this has been a real treat for us all in the office too!”
Whether you’ve started your Christmas countdown or not, you’d be positively mad to miss out on our festive bits n bobs! We also have exclusive competitions and discounts available for those of you who stop by.
Pop in for a one of a kind Rockett St George experience.
Find us in Oasis, 12-14 Argyll St, London W1F 7T – you can’t miss the trademark bright lights!